The Business Views » 3 pommes http://www.thebusinessviews.com Our views on business Mon, 28 Dec 2009 21:13:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Businesses with Dreamy Names http://www.thebusinessviews.com/business-support-services/businesses-with-dreamy-names/ http://www.thebusinessviews.com/business-support-services/businesses-with-dreamy-names/#comments Mon, 22 Jun 2009 18:16:59 +0000 busViews http://www.thebusinessviews.com/?p=103 dreamIf you were to consult a business professional about a good name for your business, you would probably be given a lot of practical advice. You would be told to choose a business name that explicitly describes what your business does. You would be advised to choose a name that is easy to say and easy to remember. This is probably all good advice. But you know what? As a consumer, I prefer to shop at businesses that have wonderful, dreamy, impractical names.

I just seem to be drawn into stores that have dreamy, whimsical names. I want to buy my kids’ clothes from Kaiya Eve and 3 Pommes because their names are so alluring and fun. I feel like shopping at these places is a better experience than shopping at a store named something like, oh, Target. The name of the store sets a sort of fantasy tone for the shopping that makes me enjoy the buying process more. So, yes, there’s a lot of good advice out there about choosing a solid and practical name for your business. Just know that there are customers out there who may think that doing this is silly when you could choose a pretty name instead.

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